My Photography Book

Friday, March 11, 2011

User Experience Is Enhanced By Adding High Quality Pictures

By David Pareto


Visually appealing text and images enhance the experience of any website, and keep visitor attention focused on the sites goal. Quality photos elicit desired responses, showcase products, communicate ideas or opinions, and invite visitors to venture into the site towards that goal. The best use of photos ensures visitor attention is captured and maintained. Efficiently loading web pages result in visitor engagement, making them eager to learn more about the content of a site. Thus, enhanced user experience results from using high quality pictures.

Quality photography gives potential guests their first glimpse of a website. This is the first opportunity to influence their decisions. A positive first impression increases the likelihood visitors remain and explore, or simply move on to another site. Thus, pictures are a key factor to ensure visitors remain at a website, and should motivate them to further explore its content. Quality pictures capture visitor attention making them more apt to stay and explore site content.

Placement of photographs on websites is much like the placement of items in storefront window displays. The items on display beckon passersby to enter. Website photography invites online visitors to explore site pages.

For sites that express ideas, or seek to influence decisions, photos can play a key role in persuasion. Visitors often act on their perceptions and first impression, and typically look before they read. Photography enhances first impressions and perceptions preparing site visitors for persuasion.

Imagery is powerful. Marketers and advertisers rely on it. These professionals understand that imagery is the driving force behind persuasion and sales. When sites sell products, its photographs are key to its sales. Potential customers want detailed views of what they want to purchase.

Photography is the power-tool of the website. Imagery can be powerful enough to wow visitors, draw them further into the site, and convert them from casual observers into believers and buyers. Once the page has elicited this kind of conversion, ideally the visitor will proceed efficiently and effortlessly towards the goal. It's important that pages be loaded as efficiently as possible so users remain at the site and complete its goal. The last thing they want to do is wait for pages to load!

High resolution photographs are large, and loading time is extremely slow. They have much higher image quality, but significantly increase user wait time. Web browsers do not handle large files efficiently causing a user's attention and focus to be interrupted.

Photos optimized for the highest resolution possible (to be crisp and clear) as well as smallest possible file size (fastest loading) significantly enhance the experience of site visitors. When a few kilobytes can be saved on each image, the speed of loading an entire page significantly increases, especially for those using slower connections. Those using fast connections, experience pictures of quality that will allow a page to almost instantly appear.

Using quality photographs is an essential factor in enhancing the online experience. They provide added value to any site because its imagery holds the power to sell as well as persuade. The photography provides positive first impressions, efficient browser loading, and best visual quality. A conversion response will keep visitors focused and attentive to the goal of the site.




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