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Friday, April 1, 2011

How 360 Panoramic Virtual Tour Technology Beats Normal Photos Hands Down

By Walter Bartlett


You will need to have the best of everything when putting together your website. What will draw and keep traffic coming to your site will depend on the content of your website. One way of achieving this is by having high quality content that's presented in an appealing manner. Having quality content that is poorly presented is in some cases worse than having poor quality that is well presented. Evaluation by what you have on your site by everyone visiting it will strongly determine their decisions to do business with you or not.

Virtual tours, audios, videos, pictures and texts are some of the different forms of presentations found in web content. Majority of the websites will have a combination of some of them or all these . Potential clients are allowed to actually see what they are looking to buy through visual content thus making it a powerful marketing tool. Some forms of visual content are pictures, videos or through a virtual tour provider. By creating a presentation that gives the impression of walking through a location, virtual tour technology embraces video and still photographs. So mostly the term in the sense, refers to the usage of still pictures to put together the virtual tour. In comparison to the standard photos that may be displayed on the websites, greater detail is delivered through the presentation and the dynamic displays, which are more interactive.

There are certain businesses that need to give a great amount of visual information to potential clients. The use of powerful visual tools to deliver their marketing message to clients are some of the ways in which industries such as hospitality, real estate and export use. Still pictures and videos have for a long time been the only options when communicating with clients. Web content has been improved on the delivery of high quality by the aid of virtual tour. Instead of showing clients pictures of your hotel, home or goods, you can use virtual tour to give your clients a better experience. There are several important benefits through specialized software that the business owners who choose to go for virtual technology will find.

Virtual tour technology adds beauty, greater detail to the presentation and most currently they have included text information in the presentation. By having hotspots, you can include additional facts about your location or parts of it. One thing marketing requires is dramatization which cannot be found in standard photographs. A virtual tour on the other hand stirs interest and gives people a reason to follow up and learn more.

Using standard photographs on your website is definitely easier and cheaper than virtual tour technology. However, how effective each option is, is the angle businesses should look at it. The use of virtual tour technology ensures the delivery of both high traffic and sales. Delivery of high returns which may require high amount of capital investments is what every business is looking out to achieve. The way to go is the use of virtual tour technology for those who are not yet already using it.




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