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Tuesday, June 21, 2011

Cashing In On Lifestyle Modeling

By Jennifer Collins


The modeling industry can be separated into three significant classes: Fashion, lifestyle and commercial. Lifestyle modeling is basically modeling day-to-day activities. It is the most common type of modeling given that it is in the greatest demand. All types of products use lifestyle models, not just fashion designers. Given that lifestyle modeling is the most popular, there is the most work, hence the most revenue to be made. No matter what your look is, as long as you have a healthy mindset, you can be a lifestyle model. So how can you cash in on this exciting and lucrative industry? Keep reading.

Modeling and talent agencies are your best bet for getting paid work as a lifestyle model. The agencies specialize in placing the right talent with the right casting director or ad agency.

If you have recently started modeling, do some online research and find a few talent agencies close to you. If you live in a small town, you may need to take into consideration moving to where the action is if you are interested in pursuing this as a career. Each agency will have different requirements for new talent. Find out how they accept new talent. You might have to send them photos, or you might have to go and meet them in person first. Many agents do not require that you have professional photos right away. They just want to see you. Once you find an agency they will help guide you on how to put together a portfolio that will represent you in that specific market. They make money when they help you get work, so take their advice.

Getting noticed in the modeling business require good photos. If you haven’t discovered an agent and want to get started on developing a portfolio, you first need to find a photographer. Check to see that they have a professional looking portfolio themselves. If they have done advertising work, that is a plus. Their photos should look like they came right out of a magazine. Clients and agents will take you more seriously if you have good photos. There are a few basic looks you should have in your portfolio. A headshot and a full body shot are necessities. If you’re comfortable, something in a swimsuit would be beneficial as well. Lifestyle modeling is not high fashion. It is posing doing day to day activities: shopping, working, gardening, or hanging with the family. Keep this in mind when building your portfolio.

Almost anyone can work as a lifestyle model, but it is quite important to take great care of yourself. Simple things like a great haircut, good skin and a healthy outlook will keep you well ahead.




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