When starting with any small enterprise, one of the first things that you're going to need are business cards. They are the way you can spread the news to pals and family that you have started a new enterprise and they present all of your new contact details. Many new business owners make the error of going to the local printers and getting them to design business cards using one of their standard templates. This is a really bad idea.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are two rules you need to follow to make certain you do not mess things up:
- Find the best quality paper available. This is something you will give out to a potential customer, you wish to convey the impression of your exacting standards.
- Find an amazing image. Here is your opportunity to show off your skills and have someone carry it around with them, find an image that actually represents you and the message you are endeavoring to get across. Never present a standard image or brand from a variety of other photographers designs.
- Make your contact data clear and easy-to-read. They should be black text on a white background. Include e-mail, cell telephone and your web address.
- Keep the front page design straightforward "ideally only one image covering the whole card.
Tip: In England there is a great web business card company called moo.com (yes actually) "they produce great cards which are perfect for photographers as you can have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to carry about your entire portfolio.
In summary, go for the very best quality and make sure your brand stand out.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are two rules you need to follow to make certain you do not mess things up:
- Find the best quality paper available. This is something you will give out to a potential customer, you wish to convey the impression of your exacting standards.
- Find an amazing image. Here is your opportunity to show off your skills and have someone carry it around with them, find an image that actually represents you and the message you are endeavoring to get across. Never present a standard image or brand from a variety of other photographers designs.
- Make your contact data clear and easy-to-read. They should be black text on a white background. Include e-mail, cell telephone and your web address.
- Keep the front page design straightforward "ideally only one image covering the whole card.
Tip: In England there is a great web business card company called moo.com (yes actually) "they produce great cards which are perfect for photographers as you can have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to carry about your entire portfolio.
In summary, go for the very best quality and make sure your brand stand out.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who provide wedding photography Birmingham, London and all over the United Kingdom.
No comments:
Post a Comment