Many photographers make the same gaffe as other small businesses when it comes to the design of their site. They presume that if it looks good, then that'll be enough to generate traffic and bring in clients. They hire a 'wonderful ' site designer who creates an astonishing site to show off their photographs. The site is typically full of high resolution images or flash based slideshows, bursting in multi-media effects and they're often extraordinarily disenchanted.
Today there are actually millions of internet sites devoted to wedding photography, typing "wedding photography" into Google returns over 80 million internet pages. Why would you new site be put above all of these? The good news is it is possible to rise up the Google rankings and generate business from the web, it just requires a little more effort and thought.
There are six stages to success and they are:
1. Market Research
2. Internet site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back links
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business relevant
ii) Generate Serious Traffic
iii) Low in Competition
So although you may well think that the best keyword for a wedding photographer to aim towards would be "wedding photography", if we apply the above rules we're going to see that there's way too much competition to be successful here and it might take years (if at all) before you're able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of England then the term "Wedding Photographer Kent" might be a great deal easier.
The site can then be designed with this in view and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and images all related to the targeted keyword. When this is done the site must be promoted using off-site techniques to build links from other sites (Blogs, YouTube, Twitter, Facebook) which will increase it's visibility to Google.
Analytic software such as Google Analysis should be installed from the first day to trace the progress and permit the method to be modified based mostly on results. The entire process may take many months to generate results, but the ultimate result is actually worth the effort.
Today there are actually millions of internet sites devoted to wedding photography, typing "wedding photography" into Google returns over 80 million internet pages. Why would you new site be put above all of these? The good news is it is possible to rise up the Google rankings and generate business from the web, it just requires a little more effort and thought.
There are six stages to success and they are:
1. Market Research
2. Internet site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back links
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business relevant
ii) Generate Serious Traffic
iii) Low in Competition
So although you may well think that the best keyword for a wedding photographer to aim towards would be "wedding photography", if we apply the above rules we're going to see that there's way too much competition to be successful here and it might take years (if at all) before you're able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of England then the term "Wedding Photographer Kent" might be a great deal easier.
The site can then be designed with this in view and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and images all related to the targeted keyword. When this is done the site must be promoted using off-site techniques to build links from other sites (Blogs, YouTube, Twitter, Facebook) which will increase it's visibility to Google.
Analytic software such as Google Analysis should be installed from the first day to trace the progress and permit the method to be modified based mostly on results. The entire process may take many months to generate results, but the ultimate result is actually worth the effort.
About the Author:
Pixcellence are UK based wedding photographers who specialize in Indian Wedding Photography
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