We saw in the first article that there are many methods to generate clients on the internet. These are:
- Generic listing in the search websites such as Google
- PPC (Pay Per Click) advertising
- Paid adverts in online internet sites and directories
In this article we will look at the second of these strategies.
PPC Pay Per Click
This is the way Google makes its income! You find a term that you prefer to rank for and you place an attempt to see if you can 'win ' the right to have your advertisment placed on a Google page. Depending on how competitive the term is, could pay anything from a few pence to several pounds. The ads will appear on the right hand side of the search results for the Google screen. It is important to understand that if a person clicks on your advert then you've got to pay Google, even if you don't get a sale from the click!
Even though it is straightforward to setup and start a PPC campaign, it is worth doing some web research first to make certain that your cash is well spent. By selecting a less competitive terms, you will get more clicks for less cash "more 'bang for your buck ' and remember to set a reasonable daily spend or else you will go broke swiftly.
The most important thing to remember with PPC work is to test your ads. It's possible to run different ads based mostly on different wording and also to alter the selling page where the clicks first go to. By replacing only one or two components of this 'landing page ' you can increase the conversion rate for your campaigns. Here are 1 or 2 key points:
- Keep the page free from other diversions and debris
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to follow your different campaigns and modify them based on the results which you get back.
Conclusion: Good way for wedding photographers to quickly build business. Expensive and should be used carefully. Time in planning your campaigns and analysing the results will raise your returns significantly.
- Generic listing in the search websites such as Google
- PPC (Pay Per Click) advertising
- Paid adverts in online internet sites and directories
In this article we will look at the second of these strategies.
PPC Pay Per Click
This is the way Google makes its income! You find a term that you prefer to rank for and you place an attempt to see if you can 'win ' the right to have your advertisment placed on a Google page. Depending on how competitive the term is, could pay anything from a few pence to several pounds. The ads will appear on the right hand side of the search results for the Google screen. It is important to understand that if a person clicks on your advert then you've got to pay Google, even if you don't get a sale from the click!
Even though it is straightforward to setup and start a PPC campaign, it is worth doing some web research first to make certain that your cash is well spent. By selecting a less competitive terms, you will get more clicks for less cash "more 'bang for your buck ' and remember to set a reasonable daily spend or else you will go broke swiftly.
The most important thing to remember with PPC work is to test your ads. It's possible to run different ads based mostly on different wording and also to alter the selling page where the clicks first go to. By replacing only one or two components of this 'landing page ' you can increase the conversion rate for your campaigns. Here are 1 or 2 key points:
- Keep the page free from other diversions and debris
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to follow your different campaigns and modify them based on the results which you get back.
Conclusion: Good way for wedding photographers to quickly build business. Expensive and should be used carefully. Time in planning your campaigns and analysing the results will raise your returns significantly.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who are experts in wedding photography Birmingham and also cover weddings in Britain. See the website for more information.
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