My Photography Book

Tuesday, September 6, 2011

The right way to Market your Pro Photography Business With DVDs and Slideshows

By Clwyd Probert


DVD and videos are a great marketing resource for any wedding photographer and are heavily underutilised. Done well they can boost and plug your brand and make a contribution to your SEO traffic. It is important to grasp that the creation of a DVD slideshow is simple and there are numerous different systems available to try this. Once it has been made, it's critical to distribute it in as many different forms and as widely as practicable. Let us take a look at some of the options:

The easiest way to Produce A Slide-show

There are numerous systems available from different suppliers. For several years the industry leader was a system called ProShow Gold (for the PC). Mac users have always had excellent DVD creation tools like Final Cut. However in the last couple of years there's a new (web hosted) DVD system called Animoto. It does not provide all the power and adaptability of the other systems but this explains why it is so good for a lot of photographers "it's so simple to utilise and produces great results. Upload your images, choose your music and 'BAM ' you've a striking slideshow.

Slideshows can be put on your site as marketing demonstrations of your work, they can be burned to DVD and sent out to clients to play on home systems or they can be uploaded to YouTube or other video hosting sites for everybody to see.

Remember, if you upload a video to any site that isn't your own, always include a description of your services and a link pointing back to your website.

Second thing to bear in mind. Always include your company name, webs address, telephone and email address in the slideshow itself "so even if it gets copied and re-used, you info is always visible.




About the Author:



No comments:

Post a Comment

Popular Posts