We saw in the first article that there are many methods to generate clients on the internet. These are:
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online websites and directories
In this piece we'll look at the second of these techniques.
PPC Pay Per Click
This is the way Google makes its money! You find a keyword that you would like to rank for and you place a bid to see if you can 'win ' the ability to have your advert placed on a Google page. Dependent on how competitive the term is, could pay anything from 1 or 2 p to many pounds. The adverts will appear on the right hand side of the search results for the Google screen. It is critical to remember that if someone clicks on your advert then you have got to pay Google, even if you do not get a sale from the click!
While it is simple to setup and start a PPC campaign, it is worth doing some Internet research first to make sure that your cash is spent well. By choosing a less competitive terms, you can get more clicks for less investment "more 'bang for your buck ' and don't forget to set affordable daily spend or else you will go broke quickly.
The important thing to remember with PPC work is to test your adverts. It is actually possible to run different advertisements based mostly on different wording and also to modify the landing page where the clicks first go to. By modifying just a few elements of this 'landing page ' you can increase the conversion rate for your campaigns. Here are a few key points:
- Keep the page free from other diversions and clutter
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to track your different campaigns and change them based mostly on the results that you get back.
Conclusion: Good way for wedding photographers to quickly generate business. Costly and may be used thoroughly. Time spent planning your campaigns and analysing the results will boost your returns dramatically.
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online websites and directories
In this piece we'll look at the second of these techniques.
PPC Pay Per Click
This is the way Google makes its money! You find a keyword that you would like to rank for and you place a bid to see if you can 'win ' the ability to have your advert placed on a Google page. Dependent on how competitive the term is, could pay anything from 1 or 2 p to many pounds. The adverts will appear on the right hand side of the search results for the Google screen. It is critical to remember that if someone clicks on your advert then you have got to pay Google, even if you do not get a sale from the click!
While it is simple to setup and start a PPC campaign, it is worth doing some Internet research first to make sure that your cash is spent well. By choosing a less competitive terms, you can get more clicks for less investment "more 'bang for your buck ' and don't forget to set affordable daily spend or else you will go broke quickly.
The important thing to remember with PPC work is to test your adverts. It is actually possible to run different advertisements based mostly on different wording and also to modify the landing page where the clicks first go to. By modifying just a few elements of this 'landing page ' you can increase the conversion rate for your campaigns. Here are a few key points:
- Keep the page free from other diversions and clutter
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to track your different campaigns and change them based mostly on the results that you get back.
Conclusion: Good way for wedding photographers to quickly generate business. Costly and may be used thoroughly. Time spent planning your campaigns and analysing the results will boost your returns dramatically.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who are experts in wedding photography Birmingham and also cover weddings in Britain. See the website for more information.
No comments:
Post a Comment