My Photography Book

Wednesday, October 19, 2011

The Dazzling Essence of Professional Fashion Photography

By Shawn Smith


If you need to capture the rustle and bustle of the fashion world with your camera, then maybe professional fashion photography might interest you. Or gear up to get shocked on finding yourself under the spell of something that is literally out of this world. Remember that fashion, by its very nature, is that search for something that's fascinatingly new. Also keep in mind that what's new today can be pass in a day or two.

Just as girls are claimed to be fickle, fashion sense can even be more unpredictable. Some ludicrous styles may all of a sudden find acclamation from fashion plates; and the fad breaks into the international scene. Something ungainly can become an overnight sensation and the fashion professionals won't object. Any craze can't last for all time; and they're potentially staring at its impending death. Would you need to become part of an aberration? Or a fashion hype? Or a temporary fancy that can jolt you back into reality?

Whatever it is, you can be a photographer who's about to get a taste for fashion. Your frequent exposure to the electrifying mood will for some reason orient you with fashion photography. Meanwhile, you will probably start to develop some cutting edge methods to capture the moments of these fashion events through photography. You might even get more high tech and be able to apply complicated settings where elegance can reign supreme.

High fashion fashion

So you are up to something that can deliver visually compelling fashion photos. Some stunning takes of models garbed in sparkling robes can land you in the pages of a glossy fashion mag. Or maybe some leading edge poses of lovely ladies in released casual wear can grace the cover of a top teen magazine. You're into documenting haute couture fashion, and you are finally getting wonderful results. On the way, you have found methods to create an aura of fantasy as slim and lanky models march down the ramp. The elements of drama may also be achieved by the blinks of lights below the catwalk. With your sense of professional fashion photography asserting itself, you will discover the following techniques to achieve some surprising effects:

- Variations in camera adjustments

- Use of color filters amidst the glare of spotlights

- Angles that accentuate the dress without ignoring the model

- Close-ups and deliberate blurs

- Consultations with fashion designers, stylists, hair and make-up artists, and fashion models before the show to finalize shooting routine

- Zoom in and zoom out specials

- Spectacular finale shots

Fashion organizers are always on the look-out for accomplished professional fashion photographers. The selected ones are commissioned to shoot highly awaited yearly events where fashion photography can be highly exciting. Why so? Popular celebrities are going to wear the creations of top fashion designers. What exactly are they going to wear is kept under wraps to create the element of suspense. As they step into the red carpet reception line, you'll find the clash of world-class fashion unnerving. Your camera is put to work with your best systems unfolding. Sure, they can look so ravishing in the final prints. Then you're a stranger no more to the manic fashion scene.

This is just a glimpse of what awaits you if you decide to take on professional photgraphy. Be a part, if you dare.




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