With the International Monetary Fund forecasting another worldwide economic crisis in the short term future, many companies are tightening up their budgets. This is especially true when it comes to their marketing and promotion spending. This conventional kind if thinking is poor business practice. Without a degree of risk there isn't any reward. In addition you give your competitors the option of getting the jump on you should they not stop their spending on promotions.
Many businesses should use this amazing opportunity to establish their brand to the market. With the public already scared, they require a good excuse to spend their money. The right image, the right advertising can supply such an opportunity.
If your branding hasn't been established, now is the time to employ a professional image photographer. Why? Because they can create your brand to the general public with one good shoot.
Though they're not cheap, this can be negotiated and offers a great ROI if done correctly. Just make sure you do your research to know what perception you want to supply potential clients. The brief will determine how a commercial photographer can deliver the message. Brands like Apple have spent millions developing their brand using commercial photographers. Obviously they have got a lot more money at their disposal, but as mentioned earlier, no risk means no reward. When you think of Apple products, automatic images come to your mind. This is the result of expenditure on commercial photography.
Even if you don't have much cash, ask around in your networks if they know of any good professional commercial photographers. There might be one who is looking to fill in their time and would be willing to negotiate down on their usual rates. Also favours done now, don't easily get forgotten later.
So do the right thing by your company and employ a commercial photographer to get the highly competitive edge.
Many businesses should use this amazing opportunity to establish their brand to the market. With the public already scared, they require a good excuse to spend their money. The right image, the right advertising can supply such an opportunity.
If your branding hasn't been established, now is the time to employ a professional image photographer. Why? Because they can create your brand to the general public with one good shoot.
Though they're not cheap, this can be negotiated and offers a great ROI if done correctly. Just make sure you do your research to know what perception you want to supply potential clients. The brief will determine how a commercial photographer can deliver the message. Brands like Apple have spent millions developing their brand using commercial photographers. Obviously they have got a lot more money at their disposal, but as mentioned earlier, no risk means no reward. When you think of Apple products, automatic images come to your mind. This is the result of expenditure on commercial photography.
Even if you don't have much cash, ask around in your networks if they know of any good professional commercial photographers. There might be one who is looking to fill in their time and would be willing to negotiate down on their usual rates. Also favours done now, don't easily get forgotten later.
So do the right thing by your company and employ a commercial photographer to get the highly competitive edge.
About the Author:
If you're looking for a professional Melbourne photographer, you need to take a look at Blinq Photography. Shawn Smith runs Blinq Photography, a prize winning professional commercial photographer, making bold photographs that talk to you and your customers. They specialize in commercial, sports and portrait photography.
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