The ability for a professional image photographer to earn their way thru this current economic situation is conditional on numerous factors. Primarily their ability and how that talent is recognised by their peers and general public. In addition luck has something to do with it also. Being in the right spot at the right time and making the vital decisions at the right time is critical.
I have met so many photographers who are super gifted in their field but now are unable to get work. Many of them have attributed this to making the wrong selections at the wrong time. For example I've got a buddy who made a decision to expand the business too quickly and bought another business to amalgamate into his growing business. But when the economy sank, the business suffered. Potential clients tightened their purse strings and therefore the price he paid for the business was far and above what it was worth. He was incapable of paying back the corporate loan and filed for bankruptcy.
While we're still facing the uncertainty that's before us with the EU debt crisis causing issues around the world, any professional photographer should be taking defensive actions to guard any existing business. This is the time to consolidate and protect current clientele and service them in a way to prevent them from leaving. Each customer is worth their weight in gold.
Some ways you could prevent clients from leaving is to value add what you currently do for your client. Consider:
- Sending out an email updating clients on what has happened and how they would benefit from your service
- Offering a great discount on a time sensitive deal employing a discount code
- Offering a free consultation to review their present business needs
Ensure you do whatever's necessary to trade out of these hard economic times.
I have met so many photographers who are super gifted in their field but now are unable to get work. Many of them have attributed this to making the wrong selections at the wrong time. For example I've got a buddy who made a decision to expand the business too quickly and bought another business to amalgamate into his growing business. But when the economy sank, the business suffered. Potential clients tightened their purse strings and therefore the price he paid for the business was far and above what it was worth. He was incapable of paying back the corporate loan and filed for bankruptcy.
While we're still facing the uncertainty that's before us with the EU debt crisis causing issues around the world, any professional photographer should be taking defensive actions to guard any existing business. This is the time to consolidate and protect current clientele and service them in a way to prevent them from leaving. Each customer is worth their weight in gold.
Some ways you could prevent clients from leaving is to value add what you currently do for your client. Consider:
- Sending out an email updating clients on what has happened and how they would benefit from your service
- Offering a great discount on a time sensitive deal employing a discount code
- Offering a free consultation to review their present business needs
Ensure you do whatever's necessary to trade out of these hard economic times.
About the Author:
If you're looking for a professional Melbourne photographer, you need to take a look at Blinq Photography. Shawn Smith runs Blinq Photography, a prize winning professional photography Melbourne studio, making bold photographs that talk to you and your customers. They specialize in commercial, sports and image photography.
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