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Monday, October 17, 2011

Things To Keep In Mind Before Hiring A Corporate Photographer

By Allison Norton


Corporate photography comes within the larger domain of commercial photography. However, corporate photography in itself is an extensive field, which requires several different skills.

There are a lot of aspects that separate other types of commercial photography from corporate photography. For instance, in other forms of photography, the photographer gets the chance to redo his work by asking for retakes or by using different angles, but in corporate photography there is no such luxury. Hence it is important to hire the services of a competent corporate photographer.

The photographer must be able to react quickly because corporate events are usually quick paced with lots of surprises. A relaxed photographer having low levels of attentiveness and awareness cannot perform as a corporate photographer.

A critical activity included in a corporate photographer's job profile is clicking headshots of the senior management at an event. These headshots might be used for the company's archives or for circulation in the media. The photographer should therefore be especially good at this.

The mere reputation of a photographer does not guarantee his competence in corporate photography. For example, a corporate event would be an absolutely wrong project to be taken up by a wedding photographer and his work there might even turn out to be totally useless. In marriage functions, one event comes after another in a clearly defined series, thus all that the photographer needs to do is follow the sequence of events and go on taking pictures. On the other hand, in corporate photography, situations emerge when one least expects them, and the photographer should stay ready for them. Thus, only an experienced corporate photographer must be engaged to photograph such events

There are a lot of business needs associated with corporate photography and the above mentioned tips would enable you to engage a truly expert corporate photographer. But prior to hiring a corporate photographer, you should never forget to have a look at his portfolio to confirm his claims.




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