My Photography Book

Saturday, November 19, 2011

Product Photography For Feature Catalogues

By Shawn Smith


In this article I'm going to give you some guidelines about photographing your products for your catalog. The images you use in your catalogue are the most vital features you'll be deciding on. The photographs sell your goods. The text and the rest are critical, but if the photographs are not well-produced, then your sales will suffer.

There are professional photographers and using them will ensure you have the best stills for your catalog. But this doesn't come cheap. If you decide to do it yourself, you are able to save plenty of money. Just be sure you are confident that you can produce high-quality photographs for your catalogue products.

The 1st rule of good catalog product photography is to snap your products individually. Group photos of products don't sell product as well as individual photographs. Again, it is more expensive to do this because of film, printing, and layout concerns. You are able to save cash by photographing your catalog products in groups as long as you understand this method could also cost you cash in reduced sales.

Select appropriate backgrounds for your products. You need the product to stand out in the picture, not the background. If your product is white, employ a dark background. Add contrast to your pictures. Take several photos of each product so you can decide later which ones are the "best of batch" later on.

If you're talented with PhotoShop you can augment the pictures of your products. If you don't understand how to use PhotoShop, you might need to get a professional graphic artist to touch up your photographs for you.

You must to present your products in the best light. Your shots must connect to the customer. By taking the extra time to make each and every photograph a virtual showcase for your product, you make the potential customer want to see more of your photos, then buy your goods.




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