There is certainly a huge amount of hype within the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes SEO can be specialized but only usually after you got it drastically wrong at the start - your site that is. If you did not employ a good Search engine optimisation consultant to provide you with the rundown Before you decide to start building then you most definitely wound up with a site punctured with a million SEO holes. Websites like these normally takes some fixing without a doubt. Most web developers have no knowledge with regards to Search engine optimisation and what they do know they rarely put into practice simply because they are not requested to by you! Not appointing a great Search engine optimisation advisor is like building a 3 storey home without having an architect and engineer and expecting the builder to get it right - no way.
I run into a good Search engine optimisation site once in every 100 websites. It is a poor track record for web-developers. Almost every other single site is a ship full of holes sinking in the lower zones of page 196 of Google!
So apart from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot at the moment to judge a internet sites popularity. However, it is now a piece of cake to generate back-links of high quality in significant volumes to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's ranking will probably come crashing towards the ground overnight.
On the other hand, Google always wants Good quality content - the very best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will usually excel regardless of what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content is king in the Search engine optimisation jungle. Ignore at your peril.
We struggled to get content material on customers sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't think that you can simply add content to a internet site and miss out on the platform you will be adding it to. Google wants to be sure that the content is not only the best for the key phrase requested, but it also offers one of the best user experience. So be sure to cross your T's and dot your Search engine optimization eyes when it comes to ensuring your site delivers the best experience such as performing these :
Make certain your server is quick - Google just lately added this one - upgrade right now if it takes too long to load your webpages
Make certain ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful textual content on any page - the more the better for Google
Make certain that if you are using a Content management system that the URL's are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the least add a weblog attached to your website - this helps a great deal
When you next renew your current domain, renew for at least three years - of course longevity shows maturity and improves trust
Backlinks and more back links
And lastly do not stop back-linking. Right now it is the powerhouse for Search engine optimisation but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the SEO materials out there and helped you along the Search engine optimisation highway a little bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes SEO can be specialized but only usually after you got it drastically wrong at the start - your site that is. If you did not employ a good Search engine optimisation consultant to provide you with the rundown Before you decide to start building then you most definitely wound up with a site punctured with a million SEO holes. Websites like these normally takes some fixing without a doubt. Most web developers have no knowledge with regards to Search engine optimisation and what they do know they rarely put into practice simply because they are not requested to by you! Not appointing a great Search engine optimisation advisor is like building a 3 storey home without having an architect and engineer and expecting the builder to get it right - no way.
I run into a good Search engine optimisation site once in every 100 websites. It is a poor track record for web-developers. Almost every other single site is a ship full of holes sinking in the lower zones of page 196 of Google!
So apart from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot at the moment to judge a internet sites popularity. However, it is now a piece of cake to generate back-links of high quality in significant volumes to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's ranking will probably come crashing towards the ground overnight.
On the other hand, Google always wants Good quality content - the very best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will usually excel regardless of what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content is king in the Search engine optimisation jungle. Ignore at your peril.
We struggled to get content material on customers sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't think that you can simply add content to a internet site and miss out on the platform you will be adding it to. Google wants to be sure that the content is not only the best for the key phrase requested, but it also offers one of the best user experience. So be sure to cross your T's and dot your Search engine optimization eyes when it comes to ensuring your site delivers the best experience such as performing these :
Make certain your server is quick - Google just lately added this one - upgrade right now if it takes too long to load your webpages
Make certain ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful textual content on any page - the more the better for Google
Make certain that if you are using a Content management system that the URL's are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the least add a weblog attached to your website - this helps a great deal
When you next renew your current domain, renew for at least three years - of course longevity shows maturity and improves trust
Backlinks and more back links
And lastly do not stop back-linking. Right now it is the powerhouse for Search engine optimisation but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the SEO materials out there and helped you along the Search engine optimisation highway a little bit further.
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