Many photographers make the very same mistake as other smaller firms when it comes to the construction of their website. They make the assumption that if it's good, then that will be enough to drive traffic and bring in clients. They hire a 'wonderful ' website designer who creates a sensational site to demonstrate their images. The website is usually stuffed with high spec photographs or flash based slideshows, rich in multi-media effects and they are regularly very disappointed.
Today there are many millions of websites focused on wedding photography, typing "wedding photography" into Google returns over 80 million webpages. Why would you new site be put above all these? The great news is that it is viable to rise up the Google rankings and generate business from the web, it just needs a bit more effort and thought.
There are six stages to success and they are:
1. Market Research
2. Internet site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back links
6. Tracking Results
To get clients to your website you have got to find the keywords that you possible customers are using to search in Google. These keywords have to have 1 or 2 traits; they must be:
i) Business applicable
ii) Generate High Traffic
iii) Low in Competition
So although you may well think that the best keyword for a wedding photographer to aim towards would be "wedding photography", if we apply the above rules we're going to see that there's way too much competition to be successful here and it might take years (if at all) before you're able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of England then the term "Wedding Photographer Kent" might be a great deal easier.
The site can then be designed with this in view and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and images all related to the targeted keyword. When this is done the site must be promoted using off-site techniques to build links from other sites (Blogs, YouTube, Twitter, Facebook) which will increase it's visibility to Google.
Analytic software like Google Analytics should be installed from day one to track the progress and allow the strategy to be altered based totally on results. The whole process may take many months to generate results, but the end result is really worth the effort.
Today there are many millions of websites focused on wedding photography, typing "wedding photography" into Google returns over 80 million webpages. Why would you new site be put above all these? The great news is that it is viable to rise up the Google rankings and generate business from the web, it just needs a bit more effort and thought.
There are six stages to success and they are:
1. Market Research
2. Internet site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back links
6. Tracking Results
To get clients to your website you have got to find the keywords that you possible customers are using to search in Google. These keywords have to have 1 or 2 traits; they must be:
i) Business applicable
ii) Generate High Traffic
iii) Low in Competition
So although you may well think that the best keyword for a wedding photographer to aim towards would be "wedding photography", if we apply the above rules we're going to see that there's way too much competition to be successful here and it might take years (if at all) before you're able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of England then the term "Wedding Photographer Kent" might be a great deal easier.
The site can then be designed with this in view and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and images all related to the targeted keyword. When this is done the site must be promoted using off-site techniques to build links from other sites (Blogs, YouTube, Twitter, Facebook) which will increase it's visibility to Google.
Analytic software like Google Analytics should be installed from day one to track the progress and allow the strategy to be altered based totally on results. The whole process may take many months to generate results, but the end result is really worth the effort.
About the Author:
Pixcellence are UK based wedding photographers who concentrate on Indian Wedding Photography
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