My Photography Book

Wednesday, April 13, 2011

Fashion Photography and Elephants

By Marco Maseko


The big improvement in shutter speed and photo resolution, makes Digital Photography convenient and easy for both beginners and professional photographers alike, to take good pictures. For digital photography enthusiasts there has never been a better time for them to create work that looks professional as well as very creative. It has also had an impact on businesses, both in the real and virtual world of the internet.

One area where it has made a big improvement is in the area of digital fashion photography. Digital fashion photography has been able to move forward in a way that it wasn't able to using traditional film.

No longer any need for film, the images captured can make almost anything seem possible. The world of fashion is fast moving and short lived so digital fashion photography is an excellent medium to both capture and portray these images. Like the fashion models and designers themselves, digital fashion photographers are at the top of their profession.

There are few points to consider about digital fashion photography that will help if you are thinking about taking this step in your career. Any professional photographer will always have their camera with them at all times so they will never miss a shot; this is something you will need to stay focused on.

Good digital fashion photographers know what it is they want to achieve and find a way by experimentation, on how to achieve the desired result. Like any artist you must place the model or models in the way that will create the image that you're looking to achieve. A digital photographer should also be aware that the results of his photos will show others the many steps and points to remember when you are taking a shot.

There are a few other points to seriously consider if you want to be a busy digital Fashion Photographer. Most shots are taken using a tripod set at an angle away from the subject with background curtains and reflectors to help enhance the image. Curtains and other backdrop materials can produce wonderful color emphasis and for bright light, a polarizing filter can be used.

Knowledge of color balance and forcing the viewer's attention on what you want Anyone studying what the digital fashion photographer is doing will probably not understand what they are trying to achieve until the image is finished and published. A final word of advice is, a good digital fashion photographer will make sure that there is a connection between the subject or subjects of the image even if it is obscure and is not noticed immediately.




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